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Career Description

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

What Job Titles Agents and Business Managers of Artists, Performers and Athletes Might Have

• Agent
• Booking Agent
• Talent Agent
• Theatrical Agent

What Agents and Business Managers of Artists, Performers and Athletes Do

• Collect fees, commissions, or other payments, according to contract terms.
• Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.
• Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
• Schedule promotional or performance engagements for clients.
• Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
• Keep informed of industry trends and deals.
• Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities.
• Conduct auditions or interviews to evaluate potential clients.
• Arrange meetings concerning issues involving their clients.
• Prepare periodic accounting statements for clients.
• Advise clients on financial and legal matters such as investments and taxes.
• Obtain information about or inspect performance facilities, equipment, and accommodations to ensure that they meet specifications.

What Agents and Business Managers of Artists, Performers and Athletes Should Be Good At

• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
• Speech Recognition - The ability to identify and understand the speech of another person.
• Speech Clarity - The ability to speak clearly so others can understand you.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
• Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
• Near Vision - The ability to see details at close range (within a few feet of the observer).

What Agents and Business Managers of Artists, Performers and Athletes Should Be Interested In

• Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
• Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
• Social - Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.

What Agents and Business Managers of Artists, Performers and Athletes Need to Learn

• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
• Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
• Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
• Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.